This is a guest post by Jeff. First of all, I would like to thank him for guest posting here as this is the first guest post in my blog. If you also want to guest post at Bloggers Ethics, please use the contact form.
It’s easy to get lost in the sea of information about blogging tactics and strategies. The most successful bloggers aren’t the ones who pump their heads full of all the latest information about blogging. They are the ones who spend a little time each week staying up to date, and spending the rest of their time mastering the basics. Here are ten basic rules that every blogger should always be trying to master.
1. Be Personal
People can get dry, objective news from much more credible sources than your blog. People don’t read blogs just to stay informed, they read them because their writer’s have personality. Bloggers are more like micro-celebrities than news anchors. People will read you because they feel aligned with your point of view. They read you not just because you keep them knowledgeable, but because you entertain them and they feel a sense of camaraderie. Write your posts as if you were writing them to somebody specific, rather than to an audience.
2. Keep Your Blog Updated
You don’t need to post ten pages a day to stay current, but you should have a blogging schedule that you can stick to. It’s not so much about quantity as consistency. Readers should know when the next post will be up. If they don’t, they will eventually give up and leave.
This doesn’t mean you should commit to more than you can handle. It’s far better to start out slowly and pick up the pace than to do the opposite. Consider how much time it takes you to write the best possible post you can. Schedule your posts so that you have twice that amount of time, and get the post finished as soon as possible. Set up the posts to update automatically at a certain time each week.
3. Amazing Content is the Key to Success
Attracting a loyal audience demands the best posts you can possibly deliver. This means that you have thought carefully about well-researched information and delivered your response in a concise, entertaining, and useful way. The best content comes from intense research, personal experience, or discussions with an expert. It also motivates the reader to take an action like leave a comment, subscribe, or share you on a social network.
This is a process that requires a lot of work before you even begin writing the post. By the time you are writing the post, you should be so knowledgeable on the subject that you’re thinking more about how to convey the information in a clear and entertaining way than about the subject itself. It also demands that you revisit the post before submitting it, looking for changes you could make to improve it.
4. Do Something Different
Visitors won’t remember you if you don’t stand out. You need to do something different than your competitors if you want to succeed. Don’t just flock to what’s most popular in your niche. Find a way to make obscure things interesting. Look for connections that other people won’t see. Put a different spin on things and think critically about what other’s in your niche are saying. Step outside of your niche and look for analogies. Try different formats, mediums, and approaches than those around you.
5. Build Connections With Other Bloggers
This is where many bloggers fail. Until other bloggers in your niche know who you are, you will continue to be invisible. Approach them like a human being and you’ll discover it isn’t actually that difficult.
6. Reply to Comments
It takes time to reply to a blog post and readers will feel abandoned if you aren’t talking to them. Get involved with your audience and find out what they are interested in. This will keep them coming back and provide you with a place to mine ideas from.
7. Don’t Neglect Plugins
Take your blog to the next level by using plugins to maximize its potential. Use them to optimize the site for SEO, to link your site with your social networks and an RSS feed, to block spam, to make your site more attractive and functional, and to increase interactivity.
8. Write for People
Your readers are people. Write for them, not for search engines. Think like a reader.
9. Include Images
Buy stock photos, take snapshots, or use creative commons licensed images. It doesn’t matter how, just make sure there are plenty of images on your site.
10. Don’t Give Up
It takes a lot of time and effort before things start to pay off. The biggest mistake that most people make is giving up. If you don’t, you will eventually learn enough to succeed.
Jeff is an internet marketing consultant and a part time blogger. He writes mostly about blogging, internet marketing, Pay Per Click Strategies and Search Engine Optimization techniques and best practices. Jeff is also a consultant and content contributor for Queens luxury condos community.