This is a guest post by Vivek of CollegeFallOut. I would like to thank him for embracing my blog with his guest post. If you also want to guest post at Bloggers Ethics, please use the contact form.
If you are a blogger who has just started up or someone who is looking to reinvest his/her blogging income, this post will come in handy for you because it tells you where to put in your money so that you can get a good return of investment. After all blogging is a business for most of us reading this and like in business, if we put in money, we need to be able to extract more than what we put in. In a field like blogging, the entry barrier is extremely low and you won’t find a better platform to express one’s thoughts and opinions, which is precisely why spending a little money might be a good idea to differentiate yourself from the sea of bloggers the internet today has to offer.
Here are 5 places where a blogger should invest money:
Buy a premium theme
This is one of the best places that a blogger can invest his money. I took my time before I went ahead and purchased a premium theme, but till date, I feel it has been one of my best investments as long as my blogging career is concerned. I regret not having brought one earlier.
There are many awesome premium themes that can be brought, such as Thesis, WooThemes, Genesis etc. They are all powerful frameworks which offer amazing flexibility and features to a blogger. Once you go premium, trust me, you will never feel like using a free theme again (Its personal experience!).
Spend on an A-class writer
Although I myself write all posts on my main blog, because I strongly believe in the message that was conveyed in Tushar’s earlier post: Why Big Bloggers Need to write own Post. I may not be a big blogger, but I love writing, it is a passion for me. So the content on my main blog is all written by me whereas for my other micro-blogs, I have hired a freelancer – who I pay on a per article basis. Since as a working professional, I sometimes do not find time for writing content as much as I would like.
Spend on a good host
It pains me to see when a self-hosted blog is run on cheap and unreliable servers. A good web hosting is a pre-requisite before your blog goes to the next level. If you try to be miserly with your web hosting you risk affecting your SEO due to increased downtime and moreover, cheap servers are house to many malwares. Another risk is that, you might be sharing your hosting with undesired websites that Google has blacklisted and indirectly it will affect you.
So make it a point to spend money on good web hosts such as Bluehost, 1and1 etc.
Attend Blog meet ups/ Conferences
This is another place where you can invest money as a blogger. There are regular workshops held on WordPress, blogging and SEO by the big names of our industry. Attending technology and blogging conferences be very advantageous because apart from all the new things that one can learn, it also offers a great chance for a person to network with other people. The tickets to these conferences might be costly but it is worth the investment. Besides, there are many free one’s that keep happening as well. All it takes is a Google search.
Spending money on knowledge is usually the best type of investment as you can yield returns from it for life.
Invest in Branding
I am not a very good designer, so I paid a freelancer online to create a logo for my blog. Similarly, I have also paid internet marketers to help me comment on various Dofollow and Commentluv enabled blogs, although I have only recently started implementing this – it is showing good signs. Moreover, you can hire a talented designer to design your blog beautifully such that it is just unique for you. Thereby you can ensure that you brand your blog well and generate more traffic than others in your niche.
Spending money on your blog is a smart thing to do. Especially, if you want to scale up from a small-sized blog to a big fish, then you really must consider this. Let me know your view on this below.