In our last blogging post, we talked about content and talked about how you could get some content. In today’s post we are going to talk some more about content. Previously we defined content in general, because there are a lot of different types of blogs. Whereas all blogs need a lot of content, there can be good quality content and there can be low quality content. Of course we all want to have good quality content versus low quality content, but how do we know what is good and what is bad, and who determines what is good versus what is bad or low quality content.
Even though a lot of people have some different opinions on what makes good quality content, it all seems to end that good or high quality content is based on what Google says. With that in mind, let’s take a look at some of the things that Google looks at. Google actually lists 23 things that they take a look at when they evaluate a website so as to determine how that website will rank in the search engines.
1. Is the information trustworthy that is found in the articles?
2. Does it appear that the articles are written by someone who knows what they are talking about?
3. Is there any duplicate or nearly duplicate content on the site?
4. If asked to provide credit card information to make a purchase would you?
5. Has the article been written correctly? Are there any grammar errors or are there a bunch of misspellings?
6. When looking at the topics of the articles are they written for the reader in mind or the search engine in mind?
7. How original is the information in the article?
8. What kind of value does the website offer?
9. Do the articles give the full picture of the topic?
10. Is the site considered an authority site on the topic or subject at hand?
11. Does it appear as if time and thought have been put into the articles?
12. Would this website or article be one that you would share with a friend?
13. Are there too many distractions on the site such as too many ads?
14. Would it be possible to find this article in a book or magazine?
15. Would users be unhappy with the articles they found on the site?
These are just some of the items that Google considers when attempting to rank your site. So as you write your content for your blogs or write articles for your article directory, consider some of these items and see how you would answer these questions related to your content.